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TikTok is introducing a new feature that permits them to reduce the volume of AI-made content appearing in their streams. This step comes as the platform revealed that it currently hosts more than 1 bn AI videos.

Pilot Phase and Launch

The update is being tested over the next few weeks before a global rollout. This shift coincides with a increase in content created by AI, spurred by emerging video-generation tools.

The Broader AI Trend

It has been noted that almost 10% of the most rapidly expanding content creators on a competing service only show content made by AI. A large amount of this output is deemed mass-produced AI material, a phrase for inferior, bulk-generated content that is typically nonsensical or surreal.

“We know from our community that many people appreciate content produced via AI tools, ranging from computer-generated images to educational videos, and we aim to provide users the ability to increase or decrease of that, based on their own choices,” stated a spokesperson.

Volume and Proportions

TikTok disclosed that there are now over a billion videos on its network tagged as made with AI. Overall, in excess of 100 mn media items are added to the app every day, making clips made by AI a limited percentage of its overall inventory.

How to Adjust Settings

Members will be able to decrease or raise the volume of artificial media they view by opening the “manage topic” feature in the application and selecting “AI-generated content”. Further subjects that currently be controlled under the tool encompass current affairs, style, beauty, and dance.

Platform Guidelines

Its guidelines require users to label lifelike artificially created content, and it bans harmful AI impersonations of well-known individuals or crisis events. Any realistic AI-generated clip that is unmarked can be removed under its terms of service.

Additionally, the service will henceforth attach an AI-generated tag to content made using its own AI tools, or detected by an industry-wide initiative for spotting content made by AI. This step is intended to stop users from seeking to circumvent the labeling process.

Responsible AI Funding

The company is additionally launching a two million dollar educational fund for specialists and organizations to create informative material about ethical AI use. This initiative will support educational bodies specializing in teaching coding and technology.

Content Safety Approach

The video-sharing app has defended its content review process, amid debate over proposals to lay off a large number of content moderators in the United Kingdom. It is planning to reduce 439 jobs in its user protection team in London, with labor groups and digital protection specialists expressing worry that staff are being displaced by AI moderation.

A senior executive clarified that staff-based oversight would remain essential, but automated tools can safeguard staff by removing the most harmful content prior to it has to be seen by people. TikTok announced a significant reduction in disturbing and violent content reviewed by safety staff over the last 12 months due to reliance on its AI tools.

It is vital to combine people and machines to maintain a secure environment,” the executive stated. “We’ll have humans as involved in the system, but we additionally believe it’s very important to reduce exposure to harmful content as swiftly, which is the area in which a extensive automated help is really helping us operate efficiently.”